SAP Marketing Cloud Implementation

By SAP Cloud Certification

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SAP Marketing Cloud Implementation Certification Exam Syllabus

You can collect all the information about SAP Marketing Cloud Implementation Certification Exam (C_C4H260_01) from this page. The SAP Marketing Cloud Implementation certification is mainly targeted to those candidates who are from SAP Cloud & business consulting background and wants to build their career as a SAP Marketing Cloud Implementation consultant. The SAP Marketing Cloud Implementation Certification Exam verifies that the candidate possesses fundamental knowledge and proven skills in the area of SAP Marketing Cloud Implementation. This exam validates that the candidate has a good and overall understanding within this consultant profile, and can implement this knowledge practically in projects under guidance of an experienced consultant.

SAP Marketing Cloud Implementation Certification Details:

Exam Name SAP Certified Technology Associate – SAP Marketing Cloud (2002) Implementation
Exam Code C_C4H260_01 » SAP Marketing Cloud Implementation Certification Online Practice Exam
Level Associate
Duration 180 mins
Number of Questions 80
Passing Score C_C4H260_01 – 59%
Reference Books C4H260 (SAP MARKETING CLOUD 2002)
SAP Help – Commerce Marketing
SAP Help – Planning
SAP Help – Leads and Accounts
Schedule Exam SAP Training
Sample Questions SAP Marketing Cloud Implementation Certification Sample Question
Recommended Practice SAP Marketing Cloud Implementation Certification Practice Exam

SAP Marketing Cloud Implementation Certification Exam Topics:

C_C4H260_01

Topic Areas Topic Details, Courses, Books Weighting
Campaign and Journey Orchestration Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns.C4H260 (SAP MARKETING CLOUD 2002)
OR
SAP Help – Campaigns		 > 12%
Extensibility Explain varous extensibility options and ways to implement themC4H260 (SAP MARKETING CLOUD 2002)
OR
Extensibility Guide		 > 12%
Integration and Data Upload Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management.C4H260 (SAP MARKETING CLOUD 2002)
OR
Integration Guide		 > 12%
Dynamic Customer Profiling Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities.C4H260 (SAP MARKETING CLOUD 2002)
OR
SAP Help – Contacts and Profiles		 > 12%
Segmentation Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups.C4H260 (SAP MARKETING CLOUD 2002)
OR
SAP Help – Segmentation		 8% – 12%
Business Administration Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.C4H260 (SAP MARKETING CLOUD 2002)
OR
Administration Guide		 8% – 12%
Marketing Analytics Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports.C4H260 (SAP MARKETING CLOUD 2002)
OR
SAP Help – Analytics		 < 8%
Commerce Marketing Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.SAP Help – Commerce Marketing < 8%
Marketing Planning and Performance Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.SAP Help – Planning < 8%
Lead- and Account-Based Marketing Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP  Marketing Cloud and SAP  Cloud for Customer, and success reporting.SAP Help – Leads and Accounts < 8%

The SAP Education has created this certification exam for the assessment of SAP skills, such assessments are defined based on the understanding of SAP Marketing Cloud Implementation. The SAP offers certification for associate, professional, and master levels, they have defined this certification levels considering the candidate’s actual experience and domain expertise. To ensure success in SAP Marketing Cloud Implementation Certification Exam (C_C4H260_01), SAP recommends combining education courses and hands-on experience to prepare for your certification exam as questions will test your ability to apply the knowledge you have gained in training and professional experience.

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